35 Berkeley Square
London W1J 5BF
United Kingdom
Company Number: 09747305
Complex operational problem?
We'll build software that fixes it.
We have the skills and the experience to move quickly inside organisations where things usually move slowly.
Cutting through complexity without cutting corners.
Trusted by
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How We Turned an Outdated Platform Into a Sales Driver
A comprehensive platform that wasn't converting. We redesigned the experience for retail investors and turned it into a tool the sales team could rely on.
What Do You Do When Your Own Product Is Blocking Growth?
A strong product losing ground to newer-looking competitors. We cleared the technical debt, modernised the experience and turned a ceiling into a launchpad.
Making £250 Billion Worth
of Financial Data Easy to Understand
Calastone processes £250 billion in investment value every month. We built a design system that turned complex financial data into something anyone could read and act on.
How we work
From problem to working software - in weeks.
Step 1 - Discovery (Week 1)
Step 2 - Work Plan (Week 2)
Step 3 - Build & Ship (Weeks 3–8)
Step 2 - Work Plan (Week 2)
Step 3 - Build & Ship (Weeks 3–8)
We learn your problem, sector and your constraints. You get an honest assessment of what needs to be built without technical jargon.
We deliver a scoped proposal: what we'll build, how long it takes, what it costs. No hidden surprises - you decide whether to proceed.
We design, build, test and deploy. You get working software, not a presentation - and we stay on hand after launch.
We deliver a scoped proposal: what we'll build, how long it takes, what it costs. No hidden surprises - you decide whether to proceed.
We design, build, test and deploy. You get working software, not a presentation - and we stay on hand after launch.
When an Internal System Becomes Both an Operational and a Sales Problem
Equiniti's complaints system was outdated and unintuitive - staff efficiency was dropping and prospects weren't buying. We rebuilt it into a system the team actually wanted to use and that sales could confidently demo.
Our services
What Do We Do? We Fix Problems.
We focus on long-term goals, bring fresh thinking, and deliver fast - inside organisations where that combination is rare.
Problem: your system is slow or outdated
We find what's holding your product back and fix it - speed, UX, architecture, all of it.
Problem: your product isn't selling itself
We create demos, prototypes and visuals that help your sales team close deals before and after launch.
Problem: your design needs to go live
We design, build, test and deploy - fast, clean, and ready for real users.
Problem: your idea needs a plan
You know what you want to build. We map out the architecture, timeline and scope, so nothing gets wasted.
“We used to call Authentic Digital the impossible team because we challenged them a lot, and they always delivered.”
