Validate your ideas

It's crucial to step back from the creative process to ensure your ideas are viable in a business context. Validating an idea before advancing with enhancements or new apps is a strategy we strongly advocate.

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The strategy of stepping back to validate creative ideas within a business context is not about stifling creativity but about channeling it effectively. It ensures that the creative process is aligned with strategic business goals and market needs, thereby maximizing the chances of success for new initiatives.

This balanced approach fosters innovation that is both groundbreaking and grounded in reality, ensuring that new products or enhancements are not only imaginative but also impactful and sustainable in the long run.


What are the benefits of Validation stage?

Risk Reduction

Early validation helps identify potential flaws or misalignments with market needs, reducing the risk of investing in a project that may not yield the expected return.

Resource Optimisation

By confirming an idea's viability early on, resources such as time, money, and effort can be allocated more efficiently, focusing on projects with a higher likelihood of success.

Market Fit

Validation processes, such as market research, user feedback, and prototype testing, ensure that the idea meets actual user needs and preferences, increasing the chances of market acceptance.

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Marketing features as a system optimisation

The J.P. Morgan solution, designed for retail investors, included a feature that identified and suggested investment opportunities aligning with their needs and preferences, gathered via a questionnaire.

Whenever a promising investment opportunity emerged, users received a message detailing the steps to follow. The idea was validated positively and incorporated in the system.

Frequently Asked Questions

How does your team work?

We work remotely using Agile and Kanban methodologies. Our sprints are usually one or two weeks long, and the whole team is always involved in the client meeting. We also strongly believe in retrospectives, so we evaluate project success and failures and conduct the project with good communication. We don’t play the “blame game” — we always try to learn how to work better next time.

What kind of specialists do you have in your team?

Process Manager, Front-end Developers, Back-end Developers, Quality Assurance Specialist, UX/UI Designers.

What is the minimum lead time for a project?

The minimum lead time is usually one month.

What kind of project management methodology do you use?

We work in an Agile & Kanban methodology.

What is the cost range of projects you’ve worked on?

All our pricing models are based on hourly rates. The rate depends on the length, size and complexity level of the project, as well as our availability. Schedule a meeting to determine your hourly rate. [calendar]

Which industries have you worked with so far?

We’ve worked with banking businesses, fintech companies and educational institutions.

Where can I find examples of your work?

You can check our case studies here, download our SWOT Analysis PDF, and see what our clients say about our cooperation here [about us]


Product Creation

Sometimes, all you need is an idea, but with the product creation process, that idea can evolve into a great product. It may sound complicated, but we can make it simple for you!


Sales Support

Good UX and UI of your product can significantly increase the company's sales. If you're not sure how to do it, check out our work process.