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Asset Servicing

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How does it work
The Process of Digital Transformation
01
Product evaluation
Checking what is possible, how the product can evolve and how to increase its sales. The main task is to figure out how to support your Sales Department.
02
Market adjustment
If you have a digital product you sell to other companies, you may find it challenging to describe all its functionalities without a proper example. We can help you create a product demo with a white-labelling feature so you can easily adjust to your potential client.
03
Product demo
A lack of integration between sales and marketing tools can result in inconsistent messaging and a disjointed customer experience, potentially reducing conversion rates. Moreover, delays in marketing campaigns launch can affect the timing and momentum of sales efforts.
04
IT Support for Sales & Marketing
A lack of integration between sales and marketing tools can result in inconsistent messaging and a disjointed customer experience, potentially reducing conversion rates. Moreover, delays in marketing campaigns launch can affect the timing and momentum of sales efforts.
Our stories

How the design system empowered the sales team

Calastone, the largest global funds network, aims to revolutionise the funds industry by automating and digitalising the global investment funds marketplace. With over 4,000 clients in 55 countries, the company processes £250 billion of investment value each month.

We have the pleasure of working closely with Calastone on a daily basis, assisting them in transforming their ideas into reality. Our primary focus is ensuring that Calastone's product meets the highest standards of quality and that its users are satisfied with it.

See the full case study

ENHANCEMENTS

Recognizing Calastone's specific needs for displaying financial parameters, we innovated a multi-level table design. This design seamlessly integrated data from various sources, enabling more effective analysis and data correlation. Furthermore, we established a new design system, setting the foundation for design and development standards in future Calastone products.

DIGITAL ACCESSIBILITY

By evaluating Calastone's existing system, we provided a fresh perspective that identified and addressed visual challenges. We improved the user experience by designing intuitive user-flows, charts, and tables,. These enhancements optimised the way financial information is presented and analysed, facilitating better decision-making for users.

Authentic Digital J.P. Morgan old versus new system

How the design system empowered the sales team

Navigating abstract concepts can be challenging without visuals. The tangible clarity of design thinking in financial environments paves the way to more precise business requirements, empowering business analysts to generate sharper insights and solutions.

Authentic Digital managing partners

Kamil Zawadzki

Technology & Resourcing

Jack Plociennik

Business & Design

I want to start my digital transformation

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